Rules and ethics
What the CMA expects in UK product feed prices and promotions
Multichannel ecommerce pricing must meet CMA online pricing expectations: honest reference prices, proven urgency claims and clean promo data in UK shopping feeds.
Contributor
Oliver Fletcher
How far does the available information support a conclusion? Oliver Fletcher is the editorial byline assigned to this area. Subject: Shopping feeds, catalogues and multichannel orders. Background, definitions and the interpretation of available information belong to this editorial remit. This is an editorial pen name used by the publication, not a claim of an independently verified personal identity.
Tools and providers
Scottish delivery zones in product feed software
Learn how product feed software can map Scottish postcode zones to delivery rules, align feed and checkout prices, and test Highland and island coverage.
Audience research
Manchester and Leeds feed teams compared by retail mix and skills
Product feed software teams in Manchester and Leeds differ by retail mix, skills and agency cover, so compare both clusters before you hire.
Rules and ethics
Product feed software: UK consent, records and transfers
How product feed software raises UK data-protection questions: lawful bases, PECR consent, Article 30 records and checks for international transfers.
Outlook
UK-to-EU catalogue data: the customs, VAT and returns fields a product feed needs
A practical guide to the catalogue data a UK product feed needs for Ireland and the EU: customs fields, VAT treatment, returns terms, named marketplaces, languages and currencies.
Tools and providers
How to scope a multichannel ecommerce feed project
A practical guide to multichannel ecommerce feed scoping, channel requirements, UK pricing compliance, data protection and agency contracts.
Rules and ethics
How HMRC VAT rules shape UK shopping feed prices and orders
Product feed software must show HMRC-correct VAT inclusive pricing, MTD records and Google and Amazon UK tax fields to avoid mispriced orders.
Tools and providers
How to submit a UK product feed to Bing Shopping
A step-by-step guide to Bing Shopping feed setup for UK sellers: Microsoft Merchant Center fields, TSV or XML format, domain verification and VAT.
Operations
How UK merchants fix Google Merchant Centre feed disapprovals
UK merchants can clear Google Merchant Centre feed disapprovals by fixing the VAT and shipping settings British shoppers see, plus the source catalogue data.
Operations
Local inventory ads for UK shops: feed requirements explained
Set up local inventory ads for UK shops with Merchant Center feed names, exact attributes, VAT-inclusive prices and the account links required.
Operations
Meta product catalogues for UK retailers: common feed errors
Why UK stores see Meta Commerce Manager catalogue errors: VAT-inclusive pricing, GTIN gaps, British spelling and post-Brexit delivery rules, and how to fix them.
Operations
How eBay and Amazon order sync differs for UK multichannel sellers
This article explains how eBay and Amazon orders differ, what stock and fee data a sync must capture, and where VAT records stay when choosing a master system.
Tools and providers
Which Shopify product feed plugin works best for UK Google Shopping?
Compare Shopify product feed plugins for UK Google Shopping, covering VAT, multi-currency pricing and the field checks that keep merchant feeds clean and approved.
Rules and ethics
What the shopping feeds advertising rules mean for smaller retailers
Shopping feeds rules for UK retailers: check CAP Code claims, CMA consumer law, platform listing policies, product data and customer data.
Outlook
Eight shopping feeds AI applications worth planning for now
Most teams bolt AI onto a broken feed. Here are eight shopping feeds AI applications, the risks they carry and the triggers that tell you when to act.
Measurement
Shopping feeds attribution methods decide which channel earns the sale
Compare shopping feeds attribution methods, from last click to data-driven models, and see which split gives a multichannel retailer defensible evidence.
Costs and pricing
Seven rows every shopping feeds budget template needs
Build a shopping feeds budget template around seven rows teams forget, from feed management hours to returns and VAT, with figures labelled and sources cited.
Foundations
How to choose a shopping feeds business model for UK retailers
Managed agency, self-managed software, marketplace-native and revenue-share shopping feeds business models weighed on cost, control, risk and contract terms.
Rules and ethics
Why shopping feeds commercial contracts need a rules-first review
Shopping feeds commercial contracts in England: clauses that fix liability for feed errors, PECR consent and Google Shopping suspensions, and a before/after table.
Foundations
Shopping feeds for small retailers: which feed fixes come first
Shopping feeds for small English retailers: which feed fields block listings, what to fix first, what to track monthly, and how to sequence new channels.
Audience research
Shopping feeds competitor research using free sources
A practical shopping feeds competitor research checklist for small UK retailers, using public listings, free tools, feed checks and a repeatable scoring method.
Costs and pricing
How to assess shopping feeds cost evidence
A shopping feeds cost guide to assessing evidence: check VAT, ONS indices, channel fee schedules, tool pricing pages, invoices, quotes and contracts.
Audience research
Five steps for using customer interviews to plan shopping feed changes
A five-step method for using customer interviews to plan shopping feed changes, from recruiting shoppers and consent to running sessions and tagging findings.
Rules and ethics
Shopping feeds data protection without the legal guesswork
Data protection duties for shopping feeds in England: controller roles, international transfers, claims accuracy and a supplier scoring rubric.
Foundations
Shopping feeds basics: the fields, channels and marketplace fees behind a UK catalogue
Shopping feed basics for a UK catalogue: the fields Google requires, how feeds are submitted, which channels carry demand, Amazon UK and eBay UK fee figures and a labelled break-even example.
Costs and pricing
Shopping feeds hidden costs live in data work, not invoices
Hidden costs in shopping feeds come from data work, disapproval handling, consent duties and claim evidence, with a worked pound example and source list.
Measurement
Nine shopping feeds key metrics and where the data comes from
A guide to the nine metrics that matter in shopping feed reporting, with the source behind each figure and the rules that govern how you collect the data.
Foundations
What is the shopping feeds market size in England?
ONS reported internet sales at 26.1% of Great Britain retail in July 2026. Our England shopping feeds estimate is £330m, with a £250m to £450m range.
Operations
Why a shopping feeds operating workflow beats firefighting
How to build a shopping feeds operating workflow with named owners, attribute checks, crawl budgets and a weekly release rhythm that survives peak trading.
Operations
Plan shopping feeds operations before peak season
A practical guide to shopping feeds operations: ownership, image and crawl rules, service levels, cross-border data and delivery checks for UK sellers.
Operations
Nine checks that keep shopping feeds quality in shape
A shopping feeds quality checklist for catalogue teams: titles, identifiers, security, ownership and the audit trail that keeps multichannel orders flowing.
Reviews
How to run shopping feeds reviews without a vendor demo
A practical guide to shopping feeds reviews for 2027, covering scoring, risk checks at the ICO and ASA, VAT edge cases and a worked cost example in pounds.
Outlook
When to plan shopping feeds risk scenarios for your catalogue
How to build shopping feeds risk scenarios for England: triggers for review, owner checks and the data protection rules that shape each written plan.
Tools and providers
How to score shopping feeds software for catalogue teams
Plan shopping feeds software selection for catalogue teams: scoping, channel and attribute fit, data quality checks, integration, pricing models and scoring.
Strategy
How to plan a shopping feeds strategy that puts profit before clicks
A practical guide for UK retailers planning a shopping feeds strategy: one goal per channel, tier products by margin and stock, govern feed data, review at 90 days.
Strategy
How to build a shopping feeds strategy framework that scales
A step-by-step guide to building a shopping feeds strategy framework, covering objectives, channel fit, data quality, governance and an annual review checklist.
Audience research
Before you write shopping feeds target audience profiles, do this
Most teams write shopping feeds target audience profiles from gut feel, then wonder why campaigns miss. Build profiles from first-party data instead.
Tools and providers
Shopping feeds tool implementation explained for multichannel shops
Practical steps for implementing a shopping feeds tool in England: scope, data mapping, feed rules and quality checks, with a decision table and common questions.
Tools and providers
Seven checks for shopping feeds vendor due diligence
A seven-point shopping feeds vendor due diligence checklist covering contracts, data protection, shipping data, API access, references and exit terms.