Measurement
Shopping feeds attribution methods decide which channel earns the sale
Compare shopping feeds attribution methods, from last click to data-driven models, and see which split gives a multichannel retailer defensible evidence.
Section
Measurement
Measurement
Shopping feeds benchmark research or a gut-feel budget call
A practical route through shopping feeds benchmark research: named UK sources, source quality checks, shipping data, the calls where judgement beats research.
Measurement
Nine shopping feeds key metrics and where the data comes from
A guide to the nine metrics that matter in shopping feed reporting, with the source behind each figure and the rules that govern how you collect the data.
Measurement
What shopping feeds measurement means for multichannel reporting
A guide to measuring shopping feeds properly: the metrics that matter, how to attribute orders across channels, and how to keep reporting compliant with UK rules.
Measurement
When to audit shopping feeds measurement mistakes
Shopping feeds measurement mistakes in England, covering when to audit consent, platform issue logs and market context, plus a quarterly checklist.
Measurement
Shopping feeds reporting dashboard metrics explained in one place
A shopping feeds reporting dashboard explained for multichannel retailers: feed status, clicks, cost, ROAS, orders and margin, with a worked example and where each figure comes from.