WooCommerce feed plugins: UK VAT, GBP and EORI fields

What to take away

Why UK feeds need more than a title and price

Many comparisons treat a feed as a spreadsheet with a few obvious columns. UK selling adds VAT-inclusive pricing, delivery estimates and EORI details to the same export.

WooCommerce is an open-source plugin for WordPress, so the feed layer is always something you add on. WooCommerce itself ships a product CSV exporter, which is not a channel-ready feed.

The fields that decide whether a UK feed works

Start with the attributes that carry a legal or commercial consequence. Extras such as promotional labels can wait until these are stable.

Channel-specific names matter: Google uses g:price, g:availability and g:shipping, while Facebook uses price, availability and shipping.

A plugin that cannot express these as conditional rules will have you editing exports by hand every time a VAT rate or carrier changes.

In the UK, VAT and EORI both lead back to HMRC: you register for VAT, and you apply for an EORI through GOV.UK before your first export order ships.

How to test a WooCommerce feed for UK fields

The VAT and delivery checks catch the expensive mistakes. A plugin that maps VAT wrongly will look fine in a preview and fail in the channel.

For shops with physical locations, Local Inventory Ads feed requirements for UK retailers add store codes and per-store stock to the same export.

How named WooCommerce feed plugins handle UK fields

This ranking is based on public documentation and vendor feature lists, not hands-on testing. Check current documentation and free tiers before you buy. Tier names are current at the time of writing. Where the table names a licence tier rather than a fee, the fee depends on site count, channel count and renewal terms; check the vendor's pricing page for the current figures.

AdTribes, CTX Feed and WPFactory are strong free entry points for UK tax rules. In Product Feed PRO by AdTribes, for example, one rule can output price with VAT at the UK standard 20% rate. A second shipping rule can show free UK delivery above a £50 threshold, a typical figure you can change.

Their paid tiers add more channels — Google Shopping, Facebook, Bing and Pinterest among them — plus order sync. ELEX is a paid option with vendor support.

WP All Import and WP All Export give full control for EORI, wholesale tiers and minimum order quantities. They lack channel diagnostics, so you validate output yourself.

EORI is not a standard WooCommerce field, so in these plugins you carry it as a custom attribute or an extra column and map it in the field editor.

Google for WooCommerce and Facebook for WooCommerce are quick and free. They are weak on EORI and custom delivery estimates. Treat them as a first channel, not a complete UK feed system.

Claims, compliance and the details buyers miss

Feed titles and prices are advertising. The CAP code, published by the ASA, requires that price claims and availability statements are not misleading. The advertising codes apply to the wording you push into a shopping feed.

Wholesale catalogues need separate rules for trade pricing and minimum order quantities, along with tax exemptions. That work sits outside most retail feed plugins, so decide early whether retail and trade ship from one source. The B2B product feed essentials for UK wholesale suppliers guide covers the fields trade buyers expect.

Common questions

Do I need a paid plugin to handle UK VAT?

Not always. If you sell on one channel with a straightforward catalogue, a free extension that outputs gross prices in GBP may be enough. Paid tiers earn their fee when you need conditional rules, several channels or order sync.

Can WooCommerce's built-in CSV export replace a plugin?

No. It produces a flat file for import and export, not a channel specification, so you would still map every attribute yourself. It remains useful for spot-checking what a plugin generates.

How do I test a feed before switching on ads?

Push a small batch and read the channel's diagnostics for warnings about identifiers, prices and delivery. Fix the feed first, because ads cannot repair missing attributes.