Costs and pricing
Google Shopping CSS fee models explained
Understand Google Shopping CSS fee models, compare percentage, retainer and per-click charges, and check service scope before requesting quotes.
Topic
uk retail
Costs and pricing
Google Shopping free listings vs paid ads: a UK comparison
Free product listings and paid Shopping campaigns do different jobs for UK retailers. Compare where each appears, what triggers a click cost and how VAT is treated.
Operations
Local inventory ads for UK shops: feed requirements explained
Set up local inventory ads for UK shops with Merchant Center feed names, exact attributes, VAT-inclusive prices and the account links required.
Operations
Meta product catalogues for UK retailers: common feed errors
Why UK stores see Meta Commerce Manager catalogue errors: VAT-inclusive pricing, GTIN gaps, British spelling and post-Brexit delivery rules, and how to fix them.
Audience research
Before you write shopping feeds target audience profiles, do this
Most teams write shopping feeds target audience profiles from gut feel, then wonder why campaigns miss. Build profiles from first-party data instead.
Outlook
planning a shopping feeds budget without ignoring regulatory shifts
Plan 2027 feed budgets around five shifts: ICO AI guidance, Google Ads changes, the Data (Use and Access) Act 2025, product safety duties and crawl rate limits.