Costs and pricing
Google Shopping free listings vs paid ads: a UK comparison
Free product listings and paid Shopping campaigns do different jobs for UK retailers. Compare where each appears, what triggers a click cost and how VAT is treated.
Topic
Costs and pricing
Free product listings and paid Shopping campaigns do different jobs for UK retailers. Compare where each appears, what triggers a click cost and how VAT is treated.
Foundations
Shopping feeds for small English retailers: which feed fields block listings, what to fix first, what to track monthly, and how to sequence new channels.
Costs and pricing
A shopping feeds cost guide to assessing evidence: check VAT, ONS indices, channel fee schedules, tool pricing pages, invoices, quotes and contracts.
Costs and pricing
A guide to shopping feeds costs and pricing, covering software fees, marketplace commissions, VAT, data protection charges and how to build a monthly budget.
Rules and ethics
Match each product in your shopping feeds to its category rule, from textiles and food to batteries and packaging, and check the right authority.