Tools and providers
How to submit a UK product feed to Bing Shopping
A step-by-step guide to Bing Shopping feed setup for UK sellers: Microsoft Merchant Center fields, TSV or XML format, domain verification and VAT.
Topic
UK ecommerce
Audience research
How to run shopping feeds audience research for multichannel shops
A practical guide to shopping feeds audience research for England, covering lawful basis, personas, interviews, surveys and competitor checks, with a checklist.
Strategy
How to plan a shopping feeds strategy that puts profit before clicks
A practical guide for UK retailers planning a shopping feeds strategy: one goal per channel, tier products by margin and stock, govern feed data, review at 90 days.