Rules and ethics
Product feed software: UK consent, records and transfers
How product feed software raises UK data-protection questions: lawful bases, PECR consent, Article 30 records and checks for international transfers.
Topic
audience research
Audience research
How to run shopping feeds audience research for multichannel shops
A practical guide to shopping feeds audience research for England, covering lawful basis, personas, interviews, surveys and competitor checks, with a checklist.
Audience research
How to build shopping feeds buyer personas from customer research
Build shopping feeds buyer personas from orders, Merchant Center reports and interviews, then translate each profile into a measurable feed change.
Audience research
Shopping feeds competitor research using free sources
A practical shopping feeds competitor research checklist for small UK retailers, using public listings, free tools, feed checks and a repeatable scoring method.
Audience research
Five steps for using customer interviews to plan shopping feed changes
A five-step method for using customer interviews to plan shopping feed changes, from recruiting shoppers and consent to running sessions and tagging findings.
Audience research
Before you write shopping feeds target audience profiles, do this
Most teams write shopping feeds target audience profiles from gut feel, then wonder why campaigns miss. Build profiles from first-party data instead.